BLINC (Business Librarianship in North Carolina) met at the High Point Public Library yesterday, the 3rd day of classes at UNCG. This should be an interesting school year. with some new experiences to write about. I’m not sure yet how some of them will turn out!
High Point Public business librarians John Raynor and Vicki Johnson sponsored us in their sharp-looking library. We had 17 librarian present: mostly public and academic, but also one community college, one corporate, and one special librarian (a Senior Research Analyst at the Small Business and Technology Development Center in Raleigh.)
After networking over breakfast snacks, Dan Maynard from Campbell University began the workshop with a presentation “What if you couldn’t scare me? Engaging your fourth sector community: high-impact educational experiences and a very different spin on financial literacy.”
The “4th sector community” phrase was new to me. Dan explained it basically as companies with a social entrepreneurship focus (ex. on local food, the environment, or social issues). We learned that Dan is a Sullivan Foundation Fellow at Campbell! He is the only Sullivan Fellow who is a librarian. Very cool.
As a fellow, Dan works with 3 classes in the business school, all required for business students in (generally) their first, second, and third years.
He framed his introduction to the 4th sector as “finding good work” (identifying a local need) and “funding good work”. Dan led us in a discussion of the ecosystem (including regulatory issues) in our state for nonprofits and 4th sector.
4th sectors companies in Dan’s rural Harnett County include mainly lifestyle companies: a bicycle shop, dairy farm, green/sustainable organic farm, a river adventures service outfit, a golf development/training company for “juniors”, a video production company, and the new Arts Council.
Moving into the funding good work aspect, Dan played for us a video about Detroit SOUP and talked about similar efforts in North Carolina. Some of his students are working on a SOUP project in Harnett County.
Dan concluded by getting into aspects of financial literacy. Instead of investing in multinational public companies via traditional investments, what about investing in local start-ups? He play a portion of a TEDx Piscataqua River talk by North Carolinian Carol Peppe Hewitt titled “What if you couldn’t scare me?” Hewitt is founder (I think) of Slow Money NC and has worked with Dan. The point of her TED talk title: we are scared into investing in big corporations as being necessary for our financial solvency and retirement savings. Instead, we should invest in local small business doing good work locally.
We ended the morning with a discussion of library services to nonprofits and 4th sector companies. Lydia Towery (Charlotte Public and Foundation Center coordinator) talked about how nonprofits are just another kind of company, and so the market and financial planning to start a nonprofit is much the same. Deanna Day, the SBTDC research analyst, and Heather Stanford from Mauney Memorial Public Library, Kings Mountain provided some interesting stories about working with social entrepreneurs/dreamers brimming with passion to start something up but not doing their feasibility homework first. It’s always reassuring to hear other business librarians discuss challenging consulting situations! A memorable quote from John: “Some dreams need to die.”
After lunch at a downtown Asian bistro, we looked at the library’s new business center. High Point Public just created this attractive and flexible space to support the library’s economic development work: workshops, consultations, and connecting entrepreneurs with other local support centers. The space is part of the library’s response to the city’s strategic goal of keeping more young business owners in High Point and not moving to the bigger cities in the state. Virginia Lewis, their department head, discussed their funding efforts to get the room and its tech set up. John, Vicki, and Casie (a community liaison librarian) will be leading this initiative. Creating more partnerships with other organizations is one of the outcomes that will be measured by the library and reported annually to the city and other stakeholders like the local chamber. Impressive, proactive work.
Back in our conference room, Heather described her trip to Omaha to attend the ReferenceUSA User Conference for public librarians in May. She attended as our NC LIVE rep, our state-wide database provider. I assumed this was mainly a focus group event, but Heather reports that the event instead focused on training the librarians and explaining in detail InfoGroup’s data collection and quality control practices – still certainly worthwhile.
Heather told us that InfoGroup wants ReferenceUSA to be closer associated with entrepreneurship research. The company is also promoting the database as the best source for closed businesses (part of the U.S. Businesses module). Social media links are being added to the establishment records.
We then got into an interesting discussion of SimplyMap versus ReferenceUSA U.S. Consumers/Lifestyles module for market data research, and where the data comes from in each product. Or course, SimplyMap is a collection of datasets with different methodologies, so we had to break down our discussion a bit into Census data v. survey data (ex. MRI and Simmons) v. the subscription and online purchase data used heavily by InfoGroup. This topic, the nature of the data, and how to make conclusions (ex. what is my local market size?) using these tools would be an interesting future BLINC workshop.
We ended the BLINC workshop with Lydia providing an update on the Foundation Center and then asking us for possible dates for our next workshop. NC LIVE has asked BLINC once again to review the NC LIVE business database mix and make recommendations for its 2018-2020 subscription package. BLINC has provided this service to NC LIVE every three years since 2008 or so. Always an interesting discussion for us, as we compare and debate the needs of our patrons (not necessarily the same needs!) and the best databases to serve those information needs. That will happen in November and December, with our report due to the NC LIVE officers on New Year’s.