Mary Scanlon has uploaded the librarians’ presentation from the Small Business Institute academic conference:
I wrote about this conference last month. For this presentation, Mary (Wake Forest University), Diane Campbell (Rider University), and I spoke to a roomful of business faculty, plus some Coleman Fellows from UNCG.
Our main topics included:
- Designing the most effective research assignments
- Requiring students to use the best and most authoritative research sources
- The limits of secondary research and when primary research is necessary
- Inviting your business librarian to provide active learning research workshops at the point of need, plus research consultations with students as follow-up
In part 1, Mary discussed student learning outcomes, project design, instructional activities, and assessment. Lots of good points in her slides – check them out.
I got most interested in coming up with the “selling their value to students” suggestions:
“Using these sources will save you time.”
- They are designed for projects/research like this [research project]
- They collect relevant analysis, trends, and statistical data into one place
- You can usually download the information as PDFs, Word documents, or spreadsheets
- “You are required to define your local industry size, local market size, local competitors, etc.”
- Mapped data can be more illustrative, interesting, and convincing than data in a paragraph or a table.
Use professional terminology.
Not “library research” but:
- “Big data analysis tools”
- “Competitive intelligence”
- “Proprietary subscription tools”
And Business Librarian is also a “research consultant” [J. P. Huffman of Penn State University wrote about this – see #9 from my December Reading Roundup].
Show the high cost of individual reports from business databases (free to students) if they were corporate users.
- One IBIS report: $1,020
- One Mintel report: $3,995
- One Euromonitor report: $2,650
Prices from http://www.marketresearch.com/
Show examples of database content (your librarian can help with this).
(I provided images from a SimplyMap map and IBIS graphic – see slide 24.)
Diane brought us to a conclusion with our last main topic. She presented several models of professors partnering with the business librarian, including:
- Adapt business research sessions to course needs
- Consult at the time of syllabus creation
- Collaborate on assignment design
- Assess information literacy in business research