I’m catching up on my professional reading after the fall semester. Here are summaries and thoughts on some of the readings with my usual focus on liaison work and business librarianship. Good luck to everyone as your semester and year wind down.
It’s Your Business: Evaluating the Business Curriculum to Target Information Literacy in the Discipline [pdf]
by Nataly Blas (Loyola Marymount University)
Academic BRASS, Vol 10 (1), Spring 2015
Nataly provides a step-by-step plan to create a curriculum map of a business info lit program. She writes about what kind of documents to use and look for (ex. syllabi, accreditation standards, library goals, etc.) and provides the example of a business law class. At the end of the short article, she provides a link to map of the Finance curriculum, and also provides a Word template for our mapping efforts. Nataly attended ACRL Immersion this year, so hopefully she will continue to share her thoughtful work with us.
Framework-ized Information Competency Skills for Business Students
by Amanda Howell (University of Wisconsin-Whitewater) after Nancy A. Cunningham (Director, Academic Services University of South Florida)
Google Drive document
Amanda updated Nancy’s information literacy guidelines for the ACRL frameworks idea. The instruction leaders in my library have begun to schedule workshops for liaisons to work on frameworks for our areas, so I’m grateful for Amanda for sharing this recently in a BRASS online discussion. As I’ve heard business librarians lament more than once, the old standards seemed overly focused on students using articles, books, and web sites to write research papers – old-fashioned outputs of student work. So it’s great to see statistical data, market research, company financials, etc. covered on a frameworks guide, and “authorship” defined as more than individuals writing a book or article.
Both Sides Now: Vendors and Librarians: Can You Give Me a “Ballpark” Price of What This Will Cost?
by Michael Gruenberg (President, Gruenberg Consulting, LLC)
Against The Grain, June 2015
ATG is the companion publication to the Charleston Conference. (A small group of business librarians rendezvoused in Charleston last month, Cynthia Cronin-Kardon from the Wharton School reported. Maybe for the 2016 conference we will submit a panel proposal or organize a business librarians & publishers dinner?) Both the publication and the conference are great for facilitating dialogues between librarians and vendors, and for better understanding each other’s practices and needs. In this article, Michael discusses the salesperson’s challenge of responding to early requests for a price, and the information professional’s need to not provide budget details too early. Michael also provides suggestions to both parties on how to handle the negotiation dance.
Two presentations from NCLA 2015
If You Build It, Will They Come? Designing a More Engaged Liaison Program
by Teresa LePors and Betty Garrison (Elon University)
I missed this one due to a class commitment, but really wanted to go. Betty is the Business Librarian and a BLINC-buddy. Teresa became the library dean in summer 2012 and worked with the librarians and staff on some strategic planning and reinvisioning. In 2014 the Elon librarians created a Library Research and Scholarly Services department, with monthly meetings of liaisons. Increased outreach and stronger relationships with faculty is one goal of the new group.
Email was chosen as a target communication tool, and so the liaisons did a study of email interactions with profs by time of day, day of the week, department, who initiated the email, etc. Most of the slides are devoted to this. There are some graphs and pie charts, plus a study of topic/word mapping with quotes for each topic, ex. instruction.
Best practices according to the Elon liaisons:
- Be visible
- Show interest
- Build relationships
- Respond promptly
- Support colleagues
There is also a useful timeline of outreach responsibilities over one year (slide 40).
North Carolina Librarian on Main Street
Nancy Tucker (Business Librarian, Mauney Memorial Library, Kings Mountain, NC), Sharon Stack (Library Director), and Jan Harris (Director, Kings Mountain Main Street Program, City of Kings Mountain). Heather Sanford is the other business librarian involved with this project.
Another program from a BLINC member I regret having to miss. Nancy discusses her library’s proactive engagement of downtown businesses – she and Heather went door-to-door (yes, literally) to offer the library’s support of small businesses:
In this presentation, participants will learn how a small library in Kings Mountain partnered with its city’s Main Street™ organization and Planning and Economic Development department to help small businesses be successful in the 21st century marketplace and in return, the program has benefited downtown revitalization efforts. This program is a powerful example of how the library has facilitated, through partnerships, a transformation downtown and triggered small business success and economic growth.
The library’s involvement is a vital part of the city’s “Four Point Approach” to revitalize downtown:
- Economic restructuring
The library offered to help the downtown businesses with business plans, market research, website development, online marketing, print marketing, logo design, branding, technology assistance, mission statement writing, and secret shopping (!) A wonderful example of effective, proactive engagement.
Making All the Right Moves for Liaison Engagement: A Strategy for Relating to Faculty
by John G. Bales
C&RL News, November 2015
A short opinion piece encouraging liaisons to create an action plan for faculty outreach, and then track progress using a spreadsheet that covers all the faculty. Other liaisons have proposed using customer relationship management (CRM) software to enable a group of librarians to track faculty connections. Creepy or really useful?
Where Have All the Books Gone? Exploring “Virtual Libraries” at Cornell University’s Engineering and Physical Science Libraries
by Jill Wilson, Jeremy Cusker, & Dianne Dietrich (Cornell University)
Practical Academic Librarianship: The International Journal of the SLA Academic Division, 5(2):23-31, 2015
Some of you business librarians may have heard Corey Seeman talk about what happened with the library space at the University of Michigan business school. These stories from Cornell are similar. The most interesting parts to me where the outreach efforts that had to be ramped up big time to compensate for the built-in promotional value of the physical space:
New undergraduate and graduate students may hear from peers that “there was once a library and now there is not” and believe—erroneously—that the library is no longer relevant to their development as future researchers. It is crucial then, in the virtual model, that librarians continually develop partnerships with faculty members and remain visible to students.
Interesting perspective for those of us who have always worked out of a general library.
First issue of Ticker
The first issue of Ticker: the Academic Business Librarianship Review came out last summer. The aforementioned Corey wrote a summary of the “Action Learning Conference” held at Michigan Ross. Representatives of several MBA programs discussed their active learning programs or capstones. Michigan business librarians have written about their embedded work in such classes.
In another Ticker article, Jessica Lange of McGill University described a team competition she created for MBA orientation (“MBA Versus MBA Challenge: Developing an Engaging Library Orientation for Incoming Students”). In the first challenge, teams competed to find certain database content the fastest. In the second, the students did a battledecks competition. Slides in the presentation were from Jessica’s short introduction to library services that began the library workshop. Interesting idea!
The research article in Ticker’s first issue is “Our Year of Assessment at Columbia University’s Business and Economics Library” by Kathleen Dreyer and Nisa Bakkalbasi of Columbia University. They adopted
a multi-method assessment approach combining quantitative and qualitative statistics through a survey, exit polls, and direct observations to inform improvement planning of library services and spaces.
Their assessment was partially in response to concerns from MBA students about sharing the library with undergraduates from other campus units. Services fared well in the assessment, but the Columbia librarians reported less satisfaction with technology (for which the library has limited control) and physical spaces. The library has addressed some of those concerns, but still faces the challenge of balancing the needs for group study and social space versus quiet study space.
More from the RSR special issue on entrepreneurship
Engaging with Entrepreneurs in Academic and Public Libraries
by Jared Hoppenfeld (Texas A&M) and Elizabeth Malafi (Miller Business Resource Center, Middle Country Public Library, Centereach, NY), both leaders in BRASS.
A good introduction to the special issue. I like the focus on both types of libraries. After a long lit review, Jared and Elizabeth summarize the kinds of services they provide to entrepreneurs in their libraries
- Networking (librarians networking with entrepreneurs, and providing space for entrepreneurs to network with each other)
- Outreach (ex. Entrepreneurship Bootcamp for Veterans with Disabilities at Texas A&M).
- Business incubator support
- Supporting entrepreneurs’ intellectual property research needs
- Educating entrepreneurs at the library
Many short case studies are briefly summarized.
Jared and Elizabeth conclude with recommendations. The main points:
- Back to the basics: perform a reference interview
- Learn about licensed data and entrepreneurs (for the academic subscriptions) [Posie Aagaard and Natasha Z. Arguello from UT San Antonio have an article about this in the same issue]
- Use your support network (ex. SCORE, SBA, BUSLIB-L)
- Networking: don’t do it alone; be persistent; try new approaches sometimes
- Become familiar with intellectual property
- Take advantage of entrepreneurs’ experiential learning preferences (do hands-on teaching, and get involved with pitch competitions)
- Keep aware for the next opportunity
In Entrepreneur Assistance & Economic Development in Florida Libraries, Janet Elaine Franks (Saint Leo University) and Carol Johns (Entrepreneur Collaborative Center, Tampa) provide survey results from entrepreneurs and analyze public library services provided to entrepreneurs. A good read after the Hoppenfeld and Malafi survey article.
Academic Libraries as Community Resource Partners for Entrepreneurs by Patrick Griffis (UNLV) focuses on his library’s “strategy of collaborating with community agencies in assisting community entrepreneurs,” especially the local Small Business Development Center and the UNLV law school.
The Business Model Canvas as a Platform for Business Information Literacy Instruction by Terence William O’Neill of Michigan State. Great topic for an article, given how common the one-page business model has become. I remember when even a freshman entrepreneurship class assigned a “business plan” to the student teams, which in hindsight was a foolish choice. Business models are a much better choice for lower-level or introductory courses in entrepreneurship, or for cross-campus classes (ex. Dance or Chemistry) “infused” (as the Coleman Fellows program puts it) with an entrepreneurship module lasting three weeks or so.
In this article, Terence discusses how the MSU business librarians use the business model to organize a research workshop, assigning the students databases like IBIS for the boxes on the model that require industry research. First the librarians have the students spend five minutes fleshing out their business idea. Then the students look at IBIS and reconsider what they have decided so far about the model. Terence notes that IBIS’s topics and subtopics for each industry match pretty easily to the business model topics/boxes. Terence continues:
This in-class exercise immediately encourages the students to think of their business model, and the resultant canvas, as flexible and changeable with new information. The exercise encourages them to check their assumptions while also filling in details for some aspects of the business they might not have had a strong sense of previously.
Nice. Noting that IBIS doesn’t cover all the business model topics, the librarians present an image of the business model with the logos of relevant database in the relevant boxes. For example, RMA eStatement Studies and BizMiner are in the “Revenue Streams” box – a great idea!
My second thought on first seeing that image (the first being that it was a great idea) was that more resources should be listed, ex. Census.gov, SimplyMap, and DemographicsNow for “Customer Segments”. But Terence later writes that in their experience, students are less likely to use databases if too many are listed. An interesting note of caution.
Latest from JBFL
Finally, some good stuff since the spring in the Journal of Business & Finance Librarianship, including reviews of CCH Accounting Research Manager, PrivCo, the now-free IMF portal, and the OECD e-library. (The ARM review by Susan Klopper of Emery includes a memorable section header: “Accounting Content: Not The Sexiest”. I always appreciate good help like this with accounting resources.)
In a short opinion piece (“What’s in a Name? Rebranding Librarianship for Professional Students”), J. P. Huffman of Penn State University reviews the old “librarian” image problem and discusses the business librarians’ efforts to rebrand themselves as “research consultants”. That language emphasizes their role as coworkers and partners instead of information gatekeepers. She also notes that “consultants” are common in the business world and therefore seeking out the help of a business consultant doesn’t carry a stigma that asking a librarian for help might include. Instead “the library as an institution takes a backseat to our skill set and interactions with students…our identity should come from our actions, not our titles.”
And Ilana Stonebraker wrote up her very interesting flipped classroom experience I first heard her talk about at LOEX last year (“Flipping the Business Information Literacy Classroom: Redesign, Implementation, and Assessment of a Case Study”). There are a couple of other interesting info lit articles from this issue too.
I could go on, but I just thought of a good title for a post I want to write concerning a search committee I’m chairing this winter.