Robert Berkman has created a new blog about business research: http://www.bestbizweb.com/thinking-out-loud . The most recent post identifies his favorite deep news archives; that post also provides an example of date-limited Google searching. Looks like a useful blog to follow.
Also, Reference Head and Business Librarian Chad Boeninger from Ohio University has resumed blogging: http://libraryvoice.com/
Some articles from the latest issue of the Journal of Business & Finance Librarianship:
“Information Literacy in Business Education: Experiential Learning Programs” by Patrick J. Griffis (University of Nevada–Las Vegas)
Patrick provides an introduction to the subject and then provides three examples of a business librarian embedded into “university field-based consulting initiatives” as a research instructor and consultant:
- First-year students exploring the nature of being a business student through a Domino’s Pizza challenge competition;
- MBA students working with engineering seniors to create business plans for a design competition;
- Student interns working with the U.S. Department of Commerce’s ExporTech service and local manufacturers to increase exports, with significant research support to the students and companies from the business librarian.
Other experiential learning programs are profiled, each demonstrating leadership from the librarian in building research instruction and consulting into the process, and through collaboration with business professors. Impressive work!
“Database review: DemographicsNow Library Edition: Customized Local Market Research” by Kate Pittsley (Eastern Michigan University)
Even if you don’t subscribe to this database, this review is quite useful for explaining how certain kinds of data are collected (ex. psychographic data like Simmons or Experian’s Mosaic Market Segmentation). The review also provides a useful content comparison chart covering DemographicsNow, SimplyMap, and Business Analyst Online, including which use EASI, Experian, Mediamark/MRI, etc.
(Also from that issue of the Journal of Business & Finance Librarianship is an article from two former BLINC members, Kelly Evans & Jeanie Welch, on historical international economic data sources.)
From the Winter 2014 issue of RUSA Quarterly:
“Outreach Activities for Librarian Liaisons” by Isabel D. Silver (University of Florida)
This article beings with a review of how liaison work is now largely defined as engagement work, not collections work. The remainder of the article is an analysis of survey results from 28 liaison librarians. Isabel defines three phases of liaison outreach:
- Phase I: Introductory Communications
- Phase II: Take Action
- Advanced Phase: Academic Collaboration And Program Evaluation
The three phases correspond to “three role phases”:
- For the benefit of beginning liaisons building core outreach services;
- For liaisons with basic experience and ready to progress to more unique and specialized services to meet the clientele needs; and
- For veteran liaisons who would like to develop closer partnerships with faculty and possibly involving collaborative teaching and research.
There are lots of bulleted, specific examples of outreach activity for each phase. This article provides a useful checklist to help assess the state of a liaison program.
You might have seen an announcement for Ticker: The Academic Business Librarianship Review, a new open-access journal published by the Academic Business Library Directors:
Ticker is a forum for the exchange of the research, best practices, and innovative thinking in business librarianship and business library management. The journal welcomes research articles, opinion pieces, member profiles, case studies, and conference reports reflecting all aspects of business librarianship.
The research articles will be peer reviewed, but not the opinion pieces, conference reports, and case studies. According to the site,
Reviewers are from the Academic Business Library Directors member institutions. Research manuscripts will be read by at least two reviewers within approximately six weeks of submission.
Authors retain copyright, but articles are published under the standard Creative Commons Attribution License that allows commercial republishing with only attribution given in return. (I would prefer a non-commercial CC license.)
Hopefully in a few months we will begin getting some interesting articles from this journal.
Praeger has a useful book series called “Entrepreneur’s Guide”. One of the books is The Entrepreneur’s Guide to Market Research (2012) by Anne M. Wenzel. I’ve been re-reading much of it for my ENT 530 class this semester (it’s one of the two assigned books). The book is really useful for explaining strategies for local business research (example: Ch. 7, “Estimating the Size and Growth of the Market.”) Wenzel’s book does discuss sources (emphasizing free ones, but listing pay-sources too) but her focus is much more on strategies. I would rather the students develop their critical thinking and problem solving skills using strategic applications of market data. This book really helps with that goal.
A new book in this series, The Entrepreneur’s Guide to Financial Statements by David Worrell, came out in 2014. The book is organized into 5 sections:
- Income Statement
- Balance Sheet
- Cash Flow Statement
- Ratios & Analysis
- Managing by the Numbers [dashboards, forecasts, etc.]
Given that I don’t feel especially comfortable with financials, I look forward to reading this.
Finally, also on my to-read pile are these two new books, which serve as a (self-promotional) conclusion to this post.
Dianne Welsh’s new book Creative Cross-Disciplinary Entrepreneurship: A Practical Guide for a Campus-Wide Program came out in December. Dianne’s book provides a theoretical introduction to cross-campus entrepreneurship programs, but also serves as a practical handbook for starting such programs. In that regard she discusses the vital role of business librarians. There’s also a detailed summary of my ENT/GEO/LIS (and now MKT) 530 research class on page 53 (really).
The new 2nd edition of Case Studies in Global Entrepreneurship includes a chapter on “Exporting for Entrepreneurs” by Nicholas Williamson and me. In it you’ll find a description of the curious job title my friend Nick likes to use for people like us: the “Electronic Business Reference Librarian” (p.108). This case comes out of our Export Odyssey class as well as an entrepreneurship venture we have been working on.