A book chapter I co-wrote with Professor Nick Williamson last fall is now available in the new textbook Global Entrepreneurship (2nd edition). The publisher’s site has the full table of contents. One of the book editors, Professor Dianne Welsh, is the entrepreneurship program director for UNCG and recruited Nick and me to write about Export Odyssey.
The writing process was interesting for this one. Professor Williamson and I met a few times to plan our outline, the major issues, and most-telling anecdotes. Then he wrote a complete draft and asked me to review it and suggest any changes. Which I did. And that was about it, to be honest. I later told him I felt guilty for my limited amount of writing, but he responded that my long role as co-teacher of the Export Odyssey class and research consultant for the students teams warrants not having to work hard on the book chapter. So if your library gets this book and you notice the writing style of the export chapter is very different from the writing style of this blog, well, that’s why.
Professor Williamson likes to call me the “Electronic Business Reference Librarian” (EBRL) and extols the vital role business librarians can play in supporting experiential learning in exports. He lists the EBRL as well as “Personnel with the United States Department of Commerce – International Division” and “Personnel with a freight forwarding company” as key players for any exporter. We keep good company, apparently. Specifically the chapter states that the business librarian can support:
- Identification of best export market to target
- Identification of the best downstream customer type (e.g., export channel)
- Identification of specific companies in the U. S. and abroad who are “head on” competitors
- Identification of potential customer companies in the targeted country
- Identification of electronic databases that offer insight into
- Character of competition in targeted foreign market
- Nature of needs of potential customers in targeted foreign market
Our Export Odyssey mantra:
The more Internet intensive, the more electronically intensive, the more database intensive, the more key word and code number search intensive the export marketing activities are, the faster, the less expensive, and the better that the export marketing activities are for the exporter.
Since this book is a textbook, we also had to contribute ten questions for the end of the chapter. For example:
The Small Business Administration (SBA) loan program that can be used to support buildings, construction and land relevant to exporting is the
- Export Working Capital Program
- International Trade Loan Program
- Export Express Program
- None of the preceding is correct.
And we had to create a PowerPoint version of the chapter.
For my next post I promise not to discuss books or book chapters.