(* Or, the laziest business librarianship blog post ever.)
A bunch of business librarians tweeted BRASS events in Las Vegas last weekend, using the #bizref tag. On behalf of us #leftbehinds, thank you to the following for keeping us connected with the good work of BRASS:
- Genifer Snipes (WVU) @GeniferAnne
- Jared Hoppenfeld (Texas A&M) @JMHBizLibrarian
- Chad F. Boeninger (Ohio U) @cfboeninger
- Ilana Stonebraker (Purdue) @librarianilana
- JPH @halfpennybiblio
- Libookperson @libookperson
- Elizabeth @ElizLibrarian
- DKC @dkcLIBRN
Here are my favorite tweets, with minimal commentary.
From the BRASS discussion forum. I’m not sure what librarian reported these results. Of course, many other factors could have been at play too. But still, interesting. Yes, there are surveys that indicated many patrons don’t associate librarians with people you would need to sit down and talk to.
This isn’t an issue limited to BRASS. BLINC needs more public librarians to run for officer positions.
How to teach primary market research — I could use a workshop like that.
Don’t wanna ask Jared for details about this one…
Working with imperfect information or just non-existent data is a cornerstone of teaching entrepreneurship research. Getting students to understand the use of proxy or surrogate data can be tough but is worth the effort if you have time in the class.
Hard-working Ilana also talked about her very interesting flipped, required one-credit course at LOEX in May (the end of the Friday recap).
Ilana provided really detailed coverage of the advertising workshop.
The Hartman Center is very cool and has been used for academic research (not just advertising) in varied ways. (I once served on a search committee for their reference position and enjoyed learning more about the Center.)
Ouch, I just now have started to work on creating good captions/transcripts for my YouTube videos, Chad. (I realize this post would fail a screen reader test miserably. For some reason Tweeter doesn’t support linking directly to each tweet when scrolling through the #bizref list v. looking up each librarian’s profile separately and finding the tweets I’ve captured here).